SALESFORCE – ESSENTIAL 2015

The event was held at The Mall, in Porta Nuova district, the most innovative and upcoming neighbourhood in Milan, that reflects the kind of event it hosted. The plan of the location was a long and narrow space and the design of the installation combined this particular plan with the needs of the spaces for the event. Each space from the main auditorium, to the recreational area, to the business partners gallery experimented with different shapes according to their specific function and needs, to create diverse spatial experiences. The main auditorium was constructed at an angle to favour view to the entire audience. The spaces were composed with hollow panels, light and easy to assemble, yet resistant and attractive, that also guided the participants throughout the carefully thought succession of spaces.

Photo by Leonardo Puccini