A week of events, conferences and updates in the field of technology took place inside the new headquarters of the IBM Studios in the center of Milan. As the event was conceived as a meeting between creativity and science, between people and machines where it was possible to create interactions and connections, the space, already the venue for the event in 2018, was conceived accordingly for this edition as a city, with streets, intersections, squares, parks and places of being. It then took shape a city, inside the Ibm Studios Milan, thanks to the setting-up. The various areas of interest (the conference room, the Actiavtions – Security and Resiliency Park, Data & Ai Square, Cloud and Infrastructure Avenue -, the one to one and business partner stations) were connected by carpeted roads and road signs indicate the direction to follow to reach the desired area.
G.P.JOHNSON - E&E
Ibm Studios - Milano, Italy
2019
Event